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Psychology term of the day

March 28th 2024

new-look theory

new-look theory

a version of cognitive dissonance theory postulating that cognitive dissonance is a result of behavior that causes aversive consequences. The dissonance occurs when a person assumes responsibility for these consequences and experiences physiological arousal that he or she perceives to be negative and a result of the consequences. [originally proposed by U.S. psychologists Joel Cooper (1943–  ) and Russell H. Fazio (1952–  )]