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social desirability

either behaving in a way to bring social approval fromothers, or responding in a self-evaluative situation (e.g.interview, questionnaire) to present ourselves in a way thatreveals more socially desirable characteristics (whilstpotentially hiding undesirable characteristics).

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Psychology term of the day

September 28th 2021

cross sectional study

a research design based on selecting representative groupswho vary on a particular characteristic; when thecharacteristic is age, this design provides a means ofmaking developmental comparisons.