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minority influence

 theeffect when a persuasive minority exerts pressure to change the attitudes, beliefs or behaviours of the majority. Minorities aremost influential when they appear consistent and principled.

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Psychology term of the day

September 28th 2021

cross sectional study

a research design based on selecting representative groupswho vary on a particular characteristic; when thecharacteristic is age, this design provides a means ofmaking developmental comparisons.