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Festinger (1919-1989)

a renowned social psychologist who developed the theories of cognitive dissonance (whereby incongruity betweenbeliefs or behaviours cause psychological discomfort) and social comparison theory.

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Psychology term of the day

June 19th 2021


in operantconditioning, a method to increase the probability and strength of aresponse by removing or withholding an aversive stimuliĀ  (negative reinforcer)