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Bandura (1925 -)

 was a keyproponent of behaviourism. Best remembered for his research into observational learning or modelling in the “Bobodoll experiment”. His work also includes self-efficacy, aggression and personality theory.

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Psychology term of the day

June 19th 2021

negativereinforcement

in operantconditioning, a method to increase the probability and strength of aresponse by removing or withholding an aversive stimuli  (negative reinforcer)